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Scoring explained

Candidates are scored from 0 to 100. The default model is deterministic and explainable.

Signal Weight Purpose
Handle similarity 20 Catches suffixes, one-character edits, and homoglyph-style handles.
Display-name similarity 15 Catches copied profile names.
Bio similarity 10 Catches "official", support, backup, and protected-handle references.
Image similarity 25 Uses perceptual hashing when profile image URLs or fixture hashes exist.
Account age 10 Fresh accounts are more suspicious.
Follower ratio 5 Tiny follower counts against a larger protected account are suspicious.
Follow-back pattern 5 Accounts targeting the protected audience get extra weight.
Posting behavior 5 Scam posts and protected-handle mentions raise the score.
Verified status 5 Paid verification can make clones more dangerous.

Mitigations reduce scores for parody/fan disclaimers, verified affiliation mismatches, and accounts that predate the protected identity.

For a narrative explanation of how clone tactics change over time, see How impersonators evolve.

Demo examples

  • @alex_charts1: critical. Similar handle, identical profile image, new account, scam posts.
  • @alex_charts_giveaway: medium. Suspicious promo account, but weaker image match.
  • @alex_charts_fan: filtered. Explicit fan-account disclaimer.
  • @alex_charts_real: filtered. Older unrelated account.